What is Digital Marketing ?

The process of issuing or publishing any kind of promotional material via any kind of social media or online platforms are known as digital advertising. These online platforms can not only be social media but also platforms that can be accessed digitally like search engines, websites. Using digital advertising as one of your agenda for your business can help in reaching out to an ample amount of customers without any extra efforts. Ecoguard Technologies, a digital marketing agency is here to support all the consumers spending maximum number of hours on the Internet.

Digital advertising specially means achieving all your targets through the various media and technologies. These modes of technologies are as follows:

  • Mobile apps
  • Company websites
  • Company’s social media pages
  • Search Engines
  • Email marketing
  • Advertisements
what is digital marketing

What Is A 360 Degree Digital Marketing Approach?

A 360 degree digital marketing approach means taking a piece of detailed information or holistic view of a customer’s journey. Starting from the discovery to purchase, we have all included information and data that leads to an action plan. This action plan is designed to give smoothness in the long run. A 360 degree digital marketing campaign evolves various marketing strategies and pushes them to the next level with the motto of delivering all the touchpoints, devices, and platforms at the exact point of time and place..

types of digital marketing

What are the Types Of Digital Marketing ?

There are few types of digital Marketing which are extremely essential for your business.

Display Ads

It is the most basic way of advertising. It mostly includes images and texts. Display Ads can be usually seen as banners, landing pages or popups. They are typically affordable and less time consuming.

Social Media

The biggest hub of digital advertising is social media. It is because of the enormous traffic that can be targeted through it. It is extremely common to see video ads, marketing posts on social media like Facebook, Instagram, Twitter, Pinterest, etc.

Search Engine Marketing

It is basically dependent on keywords that the customers search. The popular SEM platforms are Bing and Google.

Video Advertising

It is considered to be one of the best and easiest ways of advertising. It can promote your product or services directly by conveying the message of your business.

What Are The Key Components Of 360 Degree Digital Marketing Campaign?

The main motto of 360-degree digital marketing strategy is to create campaigns that will not only fulfill your mission but also offer compelling and positive clients and customers. Moreover, you can never judge a campaign to be picture-perfect for a successful marketing campaign. Although, certain key points help us in building the blocks and achieving success.

A Perfect Website Designing

Your website should be worth watching and the response from the visitor should be “Wow.. this is the website I was looking for”. The website should be fastest, trustworthy, and user-friendly. The website should have lots of professional touches with extremely good content.

SEO Strategy

The very next step after the website is applying good SEO Optimization tactics. There should be well-drafted content that can target the audience. Need to be regular about your posts on the website in the form of blogs, articles, and press releases. Ecoguard Technologies also applies web analytics for tracking results and ROIs.


Pay Per Click drives the immense number of audiences to the site. You can create landing pages for addressing the requirement of targeted leads. For getting results, you can tag geographical locations, keywords, and times of a day as well. For more, you can also rotate the ads or 360 degree marketing campaigns for driving the best ROI.

Email Marketing

Try to nurture your leads till the time they become your clients through email marketing. Ecoguard Technologies is consistent with email marketing to get connected with the maximum audience and to build a brand name. Always be sure that your 360-degree digital marketing includes email marketing and has a good pitch to the clients.

A fun way of getting organic clients is social media marketing. Whenever you are using social media marketing via 360 degree marketing campaign, you will be getting engaged with organic people through your posts. But please be assured that you understand the interests of people before targeting posts.

Events & Sales Opportunities

Some people visit trades, exhibitions, fairs who are interested in several sectors or industries. In this way, you can also get a great ROI or return on investment. This also helps you in building up a great brand presence. Use proper promotions and compelling ads to grab their attention. It’s extremely necessary to make every event, or the exhibitions are positively reached.

Importance of Digital Marketing

People are more into earning profit from business by hook or by crook. But at times, it is necessary to understand the basic things to earn that profit. And one of the main criteria is advertising your product or service in an impeccable way. Here comes the importance of digital advertising, which can turn any business into magic.

  • You have online customers – When you are well aware that you have a strong base of customers that are available online, and then you look for the best digital advertising solutions. To increase your business, you need exposure. And digital advertising marketing is the best way to reach out to new audiences.
  • Economical And Faster – Traditional way of marketing involves lots of time and as well as money. You have to use pamphlets and banners which waste lots of time and money. In this digital era, people move on to new ways of advertising. You can use social media platforms and use digital advertising keywords for grabbing new customers in your business.
  • Better Return Of Investment – There are lots of marketing and advertising agencies that have the notion that advertising online (Paid/Free) gives you a better return of investment. Yes it is quite possible because nowadays, most people are always on the internet and social media. If you have a plan and you know who your customers are, then it is quite easy to turn your leads into customers.
  • Global reach – Forming a website and using proper keywords leads to attraction of lots of customers and if your website is good enough, you will be taking up the new market soon.
  • Customisation – If your customer database is linked to your website, you can always greet your customers with fresh and customised offers. Even if your customer has some issues and visits your website, you can easily offer them digital advertising solutions.

Basically these are some of the digital advertising advantages that can be a boon to your website and can give you your dream business.